Companies understand the value of data in today’s global digital media landscape. Few, however, take the time necessary to really understand where the data they use originate and how best to use it. Contributor at Marketland.com Toby McKenna looks into data transparency, relevancy and scalability to ensure you get the most out of your data investment.

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences.

When you have found the right source for your data, you need to ensure you use that data correctly to have greater sales conversions and efficient campaigns.

Consumers have come to expect contextual ads and smart suggestions tailored specifically to their needs. At the root of this personalisation is data.

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At Flagship Digital the way we: manage our data, knowledge of our lists and combine it with your company objectives, transfers directly to precision and performance. Learn more about our data solutions here: https://flagship.marketing/lead-generation/data-solutions/

Read the source article at marketingland.com