Understanding the Importance of Social Engagement

We are sure that social engagement is a term you have come across quite a lot in the past few years. Well, you guessed it right. This is because social engagement really matters. According to Google trends, searching for measures to engage the audience, has grown by more than 60 percent since 2012, and in …

A Complete Guide to Analyzing Online Consumer Behavior

Today’s technology is not only changing the way people live. It’s changing the way they shop! Consumers no longer spend hours looking for a product. They do research, read reviews, shop on their phones, and buy online. As technology changes how people shop, businesses need to analyze consumer behavior so they can keep up with shopping …

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