Your brand equity should include authenticity, following your brand mission, a clear vision for the future and being transparent in your dealings with consumers. Brand authenticity means staying true to your internal strategy rather than trying to keep up with what your competitors are doing. This might seem narrow minded but keeping your focus internally will withstand passing trends. You will need the credibility this creates when you want to increase brand loyalty.
A brand’s online and social presence, its style and tone of voice, its engagement and the memorability of its content are the most significant assets that builds brand equity in the new age. More importantly, every experience matters, no matter how significant or small, because it gets permanently etched in the virtual space. If done well, social media can ensure a delightful journey for your customers, right through the process of discovery to loyalty.
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Branding is about building greater engagement for your external customers, consumers, investors and stakeholders, in a way that allows them to understand “who” you are, as well as your purpose, relevance and your point of difference over your competitors in the market place. Each one of our brand projects is completely individual. We place a significant emphasis on understanding our client’s unique needs and adding our expert knowledge to create strategic solutions that engage and inspire action with your target market. https://flagship.marketing/brand-creation/brand-strategy/
Source article: yourstory.com