Figuring out real estate lead generation may seem like its own unique beast. However, at its core, there’s not much difference between that and other types of leads.
Similar tactics may work, although you’ll have to adapt them to fit your personal market. That’s the great thing about lead generation: you’re working to an obvious goal, but it gives you the chance to be creative.
We’re going to take a deeper dive into what you can do to improve your lead generation. Ready?
Not getting as many leads as you would like? Don’t worry. We have you covered with 6 real estate lead generation strategies that actually work.
Real estate lead generation: what you need to know
Lead generation is tricky, and real estate lead generation is no different. However, there are some steps you can take to make the journey a little easier.
First, make sure that you provide stellar customer service across the board. The quality of your service will get around one way or another, and you don’t want to tarnish your reputation by treating your customers poorly.
Additionally, all of these lead generation tips (sans a couple) rely on having a website. Design goes a long way toward branding.
If your website needs sprucing up, take care of that prior to taking on lead generation tactics.
Ready to find out some essential lead generation tactics? We’ve got some great tips for you!
It may seem as though email is going the way of the dinosaurs, nothing could be further from the truth! Social media tends to include algorithms which can keep your audience from seeing anything you post.
However, email is unavoidable. If you send it, your audience will receive it. And if it’s personalized to your audience, they’re far more likely to click on and read what it is you have to say.
Email is fantastic because it allows you to build personal relationships with your clients. Instead of engaging with your audience as a whole, you engage with them one-on-one, even if your emails are sent out as a blast.
Keep your audience updated with your business by sending out emails!
Blogging
Blogging is referred to nowadays as a form of content marketing. In the digital age, it’s an essential method to keeping customers, even if you don’t think a blog is conducive to your business.
However, real estate lead generation and insurance bring with them a unique set of problems and questions. Your audience wants answers to those questions.
Obviously, you’re in the business, so you’ll be able to provide them.
Make sure your blogs include realistic and actionable content that your audience can follow. Once you start providing the answers, you’ll be surprised at how quickly your business can grow.
Social media
Admit it: you were expecting this one.
When you’re looking for the best methods of real estate lead generation, you may not consider Twitter, Facebook, or Instagram necessary in building your business. However, these are essential tools that can help you tremendously if you use them correctly.
Social media allows you the chance to connect with your audience in real time. It’s also interactive, which is a key aspect of people engaging with your content.
If you have social media, though, you need to make sure you use it. A dead account is a very bad mark for your business. When it comes to real estate lead generation, you can’t afford anything that is going to potentially cost you sales.
Crosspost your blog posts, engage with your audience by asking questions, let them know any great advents in real estate.
You may have to get a little bit creative, but once you start seeing the benefits, you’ll wonder how you thought any other way.
Optimize!
The way your website looks is as important as the content. For this reason, for optimal real estate lead generation, you need to make sure your website is optimized for mobile as well as SEO optimized.
If you’re figuring out unique and innovative ways for real estate lead generation, you may wonder how you can optimize that content. Trust us, there are ways.
You can optimize your content by sprinkling certain keywords throughout the content. This makes sure that your website shows up on search engines, which is a key way to generate traffic.
As for mobile optimization, you need to make sure that your website looks good on mobile devices. Mobile use is growing exponentially. If your website is unreadable on mobile, you can be certain that anyone who finds it won’t stick around.
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Referrals
Don’t underestimate the force of referrals and reviews in real estate lead generation!
You have to be proactive in gaining both of these, though reviews are somewhat easier to net. For referrals, don’t be afraid to specifically ask your client to recommend your services to anyone else in the same boat.
This is a great way to generate leads through word of mouth.
Reviews work similarly in that people will leave reviews on designated sites detailing the quality of your service.
If you’re just starting out, these can be difficult to obtain. However, take a similar approach to referrals: don’t directly ask, but encourage your customer to leave a review if they liked your service.
Once reviews and referrals start to build, new customers can gauge what kind of experience they’ll have with you.
Following up
In any field, leads can take some time to develop into closed sales. This is normal and natural.
Don’t forget to take care of the leads you already have. New leads are tempting and shiny, but don’t let your current leads wither and die.
Don’t forget to follow up with potential clients via a phone call or email. Remind them that you’re still thinking of them, and make sure you contact them regularly.
With any luck, those hanging leads will turn into a solid sale!
Conclusion
There’s no one surefire way to make sure you convert all your leads into sales. If there were, there wouldn’t be any need for guides like this, right?
Lead generation isn’t an exact science for any industry. However, equipped with these tools and tips, you’ll see an exponential increase in both leads and sales.
At flagship digital, we specialise in property investment leads. Any questions regarding marketing tactics? We’ve got you covered.