7 Social Media Solutions That Boost Leads

Want to generate new leads for your business? Perhaps it’s time to shift your thinking into how you can leverage the power of social media in your marketing mix. Why is it important to consider social media as a potential tool for lead generation? Check the stats below. 1. Almost 3 billion people will be on social …

Stop Spamming (and 6 More Social Media Mistakes to Avoid)

Are you making the ultimate social media mistakes? Do you want to become a wizard when it comes to communicating with your audience via social media?  Of course you do! Social media marketing can often be as detrimental as it is beneficial to an organization if it is not being used properly, that is. Instagram, …

6 Tips for Optimizing Your Digital Brand Strategy

Studies have shown that a strong, recognizable brand can give businesses increased customer loyalty, an improved image, and an identity customers can relate to. Branding is more than just a logo and color scheme, your brand is everything that makes your business unique. If you want to have a brand the resonates online, you’re going to …

Top 7 Ways Email Engagement Increases Profits

It seems like every business has an email list, but do they really work? Should your business be using email marketing? Of course and absolutely! Your business will fall behind if you don’t have a strong email marketing campaign. Email has become a central part of modern life — on average we spend 1,000 hours a …

Understanding the Importance of Social Engagement

We are sure that social engagement is a term you have come across quite a lot in the past few years. Well, you guessed it right. This is because social engagement really matters. According to Google trends, searching for measures to engage the audience, has grown by more than 60 percent since 2012, and in …

7 Tips for Increasing Your Companies B2B Sales

Marketing to fellow business owners is an art in and of itself. The approach is similar to B2C because after all, business owners are still people. They take the same approach to finding products and services for their business as they do for their personal lives. For instance, they browse the internet and base judgments …

Connect with your clients

Clarity in your brand message enables you to not only communicate successfully but to connect more significantly with your clients, companies and employees. To effectively communicate with your clients, you need to understand who they are and how they prefer to consume brand information. Our biggest challenge in recent years has been to better understand …

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